One mould, a whole range: expanding a ring line at low cost

Every new mould means modelling, a mould fee and a new sample round. Many of the changes buyers want, however, keep the existing mould, so one design can become a whole colour story for little more than the cost of the pieces.

Changes that keep the mould

• Stone colour in the same size, and stone material in the same size.
• Enamel or resin colours, single colour or several.
• Plating colour, or no plating.
• Steel grade, for example 304 instead of 316L.
• Laser logos or text inside the band.

Changes that need tooling

• A different stone size or shape, or a different setting.
• A new motif, crest or pattern in the cast surface.
• Raised cast-in text.
• Ring sizes outside the existing range.
• A new mould costs US$100 and the fee is credited against your bulk order. Samples take about 15 days, with a 3D-printed model and a stone-setting preview.

Turning one design into a colour story

Pick three to six colours that work together, for example a pastel set, jewel tones or a monochrome set, and order them on the same design. The minimum is 100 pieces per design per colour, with sizes mixed, so a four-colour story is 400 pieces.

Ordering a series

Designs that share the same process, such as cast signets with enamel or crystal open rings, can be sampled and produced together and displayed as one range. Our series pages show suggested groupings and a first-order plan you can adjust.

A simple plan for a first range

• One or two hero designs that draw attention.
• Two or three core designs in your best-selling colours.
• One or two entry designs at a lower price for add-on sales.
• Keep one colour palette and one plating colour across the range to keep production simple and the display consistent.